Shiseido

Founded in 1872, Shiseido started out as a Western-style pharmacy in Tokyo, Japan. In 1897, Shiseido introduced Eudermine, a softening lotion that marked the brand's shift to a cosmetics company. Today, the Shiseido company houses a range of cosmetics brands offering skin care, makeup, fragrances and beauty accessories like eyelash curlers. For sun protection, the Anessa and Ultimate Sun Protection collections consist of innovative formulations fitted with broad spectrum SPF. The popular White Lucent line targets skin concerns like dullness, dark spots and dark circles. Another popular Shiseido product is the Benefiance Wrinkle Smoothing Cream formulated to minimize the appearance of fine lines and wrinkles.